Great teams
are not created
by accident.
Built By Design Football LLC develops youth athletes, coaches, and programs through discipline, technique, safety, and purpose —
a complete football development system, not a single drill.
"Be violent in your technique.
Be calm in your mind.
Be disciplined in your behavior."
— Core Motto
A football development system. Not an accident.
Built By Design Football LLC is a St. Louis-based football development and coaching systems company built to help young athletes, coaches, and programs grow with structure, discipline, technique, safety, and purpose.
We are not just training athletes — we are building a complete development system for players and coaches. Controlled intensity. Safe physicality. Fundamentals. Leadership. Accountability from the ground up.
The Development System
Built By Design Football offers football development, coaching resources, and future digital tools for youth athletes, coaches, and programs.
Player Development
Position-specific training, stance, footwork, blocking and tackling technique, hand placement, effort, and football IQ for young athletes at every level.
Safe Physicality
Controlled, legal, whistle-to-whistle intensity. We teach explosive technique with body control, awareness, and discipline — not recklessness.
Coaching Resources
Practice plans, drill guides, player development plans, team standards, and safety notes designed to help coaches run organized, productive practices.
Team Culture
Leadership habits, accountability frameworks, and brotherhood standards that carry beyond the field and shape young men for life.
Program Support
Structure for football programs that want better coaching systems, stronger development standards, and a clear path to long-term improvement.
Printable Tools
Coaching structure documents, drill libraries, and culture-building resources you can print, share, and run with — built from real field experience.
Introducing CoachLab
A future coaching education and development platform — designed to help youth coaches improve practice planning, player development, team culture, safety standards, and teaching systems. Built as an affordable tool for coaches who want better structure and a clear path to improve.
- Practice planning tools & templates
- Player development diagnostics
- Team culture & safety frameworks
- Drill organization & teaching systems
- Affordable, structured learning paths
Coach B
Founder · Built By Design
Built from the field up.
Bryan "Coach B" Borden is a St. Louis youth football coach, father, and founder of Built By Design Football LLC. His background includes playing defensive line in high school and coaching youth football with a focus on D-line, O-line, fundamentals, discipline, and player development.
Bryan started Built By Design Football because he saw a need for better organization, better coaching systems, and stronger development standards in youth football. The mission: build something bigger than simple training — a complete football development system driven by purpose, accountability, and brotherhood.
Alongside co-founder Ernest "Coach E" Wess, the team is committed to safe, disciplined, structured football for the next generation of athletes.
Answers, by design.
Common questions from parents, athletes, coaches, and programs.
Build something that lasts.
Reach out about training, coaching resources, partnerships, or future CoachLab updates. We respond to every serious inquiry.